// Pay Per Click
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ELEVATE YOUR BUSINESS
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As the world transcended to the online medium, advertising for products and services could not possibly be left behind. Pay Per Click Advertising or PPC is one of the most effective way of driving traffic to the site. Every time a customer visits the site the advertiser pays for the visit.
In other words instead of depending on organic visits, advertisers bid for ad placements in the related niche segments and Search Engines’ sponsored links and place their ads in strategic places. When a customer searches on a keyword for the related product or services he gets to click the link to reach the website.